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1. Didi - you think you’re clever but you’re not (不明觉厉 - Bùmíng jué lì)
Earlier in the week Didi was placed under investigation by the Cyberspace Administration of China (CAC) for seriously violating laws and regulations (严重违法违规 - Yánzhòng wéifǎ wéiguī) relating to the usage of customer personal data.
The Didi app was removed from app stores in China.
The message from government to Didi and other big tech firms is summed up in this modern idiom:
不明觉厉 (Bùmíng jué lì) - [even though you] don’t understand [what you’re on about], but you still think you’re amazing; ‘arrogant’
从长远的角度来看，滴滴出行出行快速扩张的背后，事实上也埋下了部分不明觉厉的隐忧 - from a long-term perspective, behind the rapid growth of Didi there are real concerns about the arrogance of the company and whether they understand how to deliver on what they promise [in terms of customer data protection]
The idiom is a shortened version of
虽不明，但觉厉 (Suī bùmíng, dàn jué lì)
It originally appeared in 1993 Hong Kong comedy God of Cookery written, starring, and directed by Stephen Chow. Chow’s character is an arrogant chef who overestimates his abilities.
The shortened idiom is used by netizens to rant about celebs and companies who talk a good game but come across arrogant.
Three useful words from previous newsletters:
杀熟 (Shā shú) - ‘killing existing customers’ - once you’re a customer, companies like Didi use your data to offer you worse deals and higher prices than new customers (originally in 8 May newsletter)
大数据“杀熟”套路多 - there are many tactics in which big data is used to take advantage of existing customers
套路 (Tàolù) - malign tactics [to do something that harms another] (also previously covered in 8 May newsletter); take advantage of
利用平台数据的算法“套路”消费者 - leveraging big data algorithms to take advantage of consumers
乱象 (Luàn xiàng) - chaotic practices
滴滴的“乱象”，在某种程度上的确影射着行业的“痛点” - the chaotic practices of Didi to a certain extent reflect broader issues and pain points in the industry
Three old idioms to describe how China’s modern consumers feel about their data and Didi.
心有戚戚焉 (Xīn yǒu qī qī yān) - feel it deeply; Warring States idiom meaning the same as 我深有感触 - ‘I feel it deeply’
网约车出行安全问题也被视为是让乘客心有戚戚焉的存在 - the safety issues of car hailing apps are viewed as something that consumers feel deeply about
皮之不存，毛将焉附 (Pí zhī bù cún, máo jiāng yān fù) - With the skin gone, to what can the hair attach itself; One thing is dependent on the other - ‘mutually dependent’ (also from the Warring States period - read more here)
倘若广大用户都不使用“滴滴出行”了，“滴滴出行”还能生存下去吗？皮之不存，毛将焉附？if consumers stop using Didi, can it survive? They are mutually dependant - Didi cannot survive without its customers
人为刀俎，我为鱼肉 (Rénwéi dāozǔ, wǒ wéi yúròu) - ‘someone holds the knife, and I am their fish meat’ - be the fish meat on someone’s chopping block, ‘at the mercy of’ (traced back to the Western Han Dynasty, 202 BC - 220 AD)
用户只要打了“滴滴”，相关个人信息就已经被“滴滴出行”自动抓取并记录了下来，不得不面对一个“人为刀俎，我为鱼肉”的无奈现实：个人信息安全只能听“天”由命 - once customers have used Didi, their data is automatically recorded by the company. They must then face the helpless reality that they and their data are at the mercy of Didi. [听天由命 - is a play on words of the idiom, which normally means - ‘that’s just life / fait’; here 天 means Didi]
Sina: 方兴东：中国互联网企业需补上“合规”欠账 (editorial by internet entrepreneur Fang Xingdong published this week. Worth a read to understand the ‘official opinion’ on the background, and the move against 野蛮生长 (Yěmán shēngzhǎng), barbaric or unfettered growth of tech companies, but vanilla in terms of language with only a couple of idioms)
2. Dialect word of the week: opinions on parenting school - 有个锤子用 (Yǒu gè chuízi yòng) - absolutely useless!
According to SCMP a district in the city of Hangzhou is offering digital “parenting school” to help young parents with the basic skills of being better with their kids.
It’s voluntary, those that participate build up points to access certain benefits.
The basics you should know to talk about any points-based system:
积分制 (Jīfēn zhì) - ‘accumulate points system’
积分排名 (Jīfēn páimíng) - accumulate points ranking
高积分 (Gāo jīfēn) - high score
低积分 (Dī jīfēn) - low score
惩罚 (Chéngfá) - punishment, or penalty
激励 (Jīlì) - encouragement, or reward
Media commentary of the pilot programme, helpfully reviews two recent ‘words of the week’ from this newsletter:
鸡娃 (Jī wá) - ‘chicken babies’; pushy parents, helicopter parents (see 5 June newsletter)
家长育儿不易，鸡娃内卷等让父母教育上感到无力和疲惫 - It's not easy being a parent and raising kids [in China], trends such as ‘chicken babies’ and ‘involution’ make parents feel hopeless and exhausted about their children’s education
折腾 (Zhē teng) - cause trouble out of nothing; cause discomfort or hassle (see 10 April newsletter)
最后变成学校利用学生折腾家长的平台 - eventually the school will become a platform to stress parents out even more
And a useful new word - many people think the whole thing is just a gimmick:
噱头 (Xuétou) - gimmick or trick
那积分制会不会就是一个噱头 - is this points based system just be a gimmick?
Social media comments
Netizen opinions are mixed on parenting school, captured in these three colloquial, regional and slang words involving a knife, a hammer and a spring onion.
磨刀不误砍柴工 (Mó dāo bù wù kǎn chái gōng) - Sharpening your axe will not delay your job of chopping wood.
磨刀不误砍柴工! - that can’t be a bad thing!
个锤子 (Gè chuízi) - ‘a hammer’ - regional dialect (Sichuan) which is used to add indignation to an opinion; it’s crossed over into mainstream online comments
有个锤子用 - absolutely useless!
哪棵葱 (Nǎ kē cōng) ‘what spring onion?’ - internet word meaning ‘you think you’re amazing but you’re actually not’; spring onion 葱 is an indispensable ingredient in Chinese cuisine, it’s also an affectionate word for the one you love (心里的那根葱); to call someone ‘what spring onion’ means - you are no where near as good as that spring onion in my heart (你不如我心里那根葱)
浙江教育厅，你哪棵葱！- Zhejiang Education Bureau, you think you’re amazing but you’re not!
[Note: as far as I can tell this can be interchangeable with the 不明觉厉 idiom above - giving you more choice to tell someone you’re not impressed - please reply to this email and correct me if I’m wrong]
Three idioms about over doing it that readers of this newsletter really should know. All useful in daily life.
痛心疾首 (Tòngxīnjíshǒu) - heartache and headache; feel awful
表达对不合格父母的痛心疾首 - express just how terrible they feel about parents that do not meet the standards
操之过急 (Cāozhīguòjí) - be overhasty; be too eager for success
过犹不及 (Guòyóubùjí) - going beyond the limit is as bad as falling short; don’t overdo it
人的素质的提高必然是一个缓慢的过程，操之过急，过犹不及 - improving the overall quality of parenting is a slow process, it can’t be rushed and it can’t be overdone
3. Livestream celebs - ‘popular fried chickens’ 当红炸子鸡 (Dānghóng zhà zǐjī)
An article in 36Kr this week argues that the internet celeb live-streaming business model is changing from cheap prices to high quality:
Netizens’ attitude towards internet celebs is gradually changing from euphoria and curiosity to suspicion. The ridiculously low prices and continual car crash products have caused many netizens to question the quality of live-streamed products.
Two great words to add to your vocab:
过气 (Guò qì) - obselete, ‘past it’, ‘a has-been’
未必销量就能超过这样的“过气明星” - …not necessarily hit sales volumes that can surpass the likes of previous ‘has-been’ Internet celebs
当红炸子鸡 (Dānghóng zhà zǐjī) - ‘red fried chicken’ - a celeb that’s just starting to make it big, ‘the next big internet celeb’
脱口秀当红炸子鸡李雪琴被邀请参与销售数码产品的带货直播 - recently famous internet celeb and Rock and Roast comedian, Li Xueqin, was invited to livestream sell digital products [see 3 July newsletter for sketches of Li Xueqin]
Three words you should know if you want to rant about overrated live streamers:
刷脸 (Shuā liǎn) - ‘swiping face’ - selling products by simply using the face of some one famous
“刷脸”的带货时代已经过去 - the time of celebs selling products through live-streaming just because they’re famous is long gone
刷量 (Shuā liàng) - ‘swiping volume’ - paying for increased viewing numbers
只有一部分是真实存在，其他观众人数都是花钱刷量 - there’s only a small number of [viewers] that are actually real; the rest are paid for
注水 (Zhùshuǐ) - ‘inject water’; inflating the numbers (similar to 灌水 - see 1 May newsletter for another way to say the same thing - 灌水 Guàn shuǐ)
被中国消费者协会点名批评数据“注水 - has been accused by the China Consumer Association of inflating the numbers
More on crazy fan groups:
脑残粉 (Nǎocán fěn) - brain-impared fans, ‘retard fans, idiotic fans’
下单的用户并不是之前的偶像们的脑残粉 - those that buy products these days are not the die hard idiotic fans that used to buy them
Some bonus fan words from last week that I didn’t include:
唯粉 (Wéi fěn) - ‘only fan’ - a fan that idolises only one person in a group, a ‘die hard fan’
连王建国都有唯粉 - even Wang Jianguo has his own ‘only fans’ that are obsessed with him
More new words on obsessive fans to add to last week’s newsletter:
o CP粉 - ‘couple fans’ - a fan that likes both idols in a couple
o 团粉 - ‘group fan’ - a fan that is obsessed with the whole group
And some useful business-y three-character words:
水很深 (Shuǐ hěn shēn) - ‘deep water’, complicated, difficult, ‘messy’
直播带货如今俨然演变成了“水很深”的买卖 - e-commerce livestreaming has developed into a difficult sector to operate in
擦边球 (Cā biān qiú) - ‘edge ball’ - taking advantage of loop holes in policies
打着擦边球的虚假宣传 - taking advantage of loop holes through fake advertising
下半场 (Xiàbànchǎng) - ‘next half’, second half; meaning ‘next phase of development’ of a company or industry (or person)
在直播带货的下半场，一个更规范化、理性化的明星直播电商行业正在日趋成型 - In the next phase of development of e-commerce live-streaming, a more standardised and rational industry structure is gradually taking shape
Three idioms about doing the wrong thing:
潘嘎之交 (Pān gā zhī jiāo) - ‘Pan-Ga Relationship’- a modern idiom describing senior figures in the entertainment industry that take advantage of and deceive younger players in order to gain an unfair advantage
而“潘嘎之交”更是成了上半年的网红热词，影视剧《小兵张嘎》中“嘎子”扮演者谢孟伟，因在直播间带货贴牌酒被网友骂哭 - ‘Pan Ga Relationship’ became a hot word for Internet celebrities during that phase of the industry’s development [there were lots of bad actors during that time]. It’s attributed to Chinese actor Xie Mengwei, who played Ga Zi in the movie Zhang Ga the Soldier Boy. He was caught selling fake spirits and was widely criticised by netizens.
杀回马枪 (Shā huímǎqiāng) - ‘kill - return - horse’ - make a backward thrust at one's pursuer, do the dirty on someone, stab someone in the back
杀他个回马抢 - do the dirty on him
背道而驰 (Bèidào'érchí) - run in the opposite direction; go against the rules
老是和规定背道而驰的人，令我很头痛 - people who continually go against the rules are an absolute pain
I have one recommended read this week.
The Paper: “yyds”“awsl”……网络黑话为啥子越来越野？
It’s an excellent deep dive into Chinese ‘Cyber Speak’:
网络黑话 (Wǎngluò hēi huà) - Cyber slang
网络用语 (Wǎngluò yòngyǔ) - Cyber speak
Note: 黑话 (hēi huà) is the slang, ‘in-language’ or jargon of a certain group of people, often unintelligible to people outside of that network.
Chinese Cyber speak has got so confusing that often the acronyms (缩写) can mean more than one thing.
Here are some of my favourite confusing cyber speak acronyms - try them out in Wechat groups or on social media:
YYDS - 永远滴神 (Yǒngyuǎn dī shén) - ‘eternal god’, meaning ‘the best’, ‘amazing’; confusingly this one can also mean 永远单身 (Yǒngyuǎn dānshēn) - ‘forever single’, so use this one carefully
NSDD - 你说得对 (Nǐ shuō dé duì) - ‘you are correct’; but it can also mean 你是弟弟 (Nǐ shì dìdì) - ‘you’re a little brother’. This is Tianjin dialect meaning you’re out of your depth, you’re too immature.
YYJY - 有一讲一 (Yǒuyī jiǎng yī) - ‘say what you mean’; but it can also mean the idiom 应有尽有 (Yīngyǒujìnyǒu) - ‘I have everything I need’
SSFD - 瑟瑟发抖 (Sèsè fādǒu) - ‘trembling’, ‘I’m so nervous!’ [see 15 May newsletter for this idiom]
XSWL - 笑死我了 (Xiào sǐ wǒle) - ‘that’s hilarious’, same as ‘LOL’
That’s it for this week.
Thanks for reading.
I’ll see you in your inbox around the same time next Saturday.
Finally, please do help share this newsletter with anyone who you think needs to brush up on their spoken, written, slang, idiomatic, poetic or classical Chinese language skills:
With colleagues and friends,
students you know from the past or present,
in Chinese language learning groups (Wechat, FB),
and on social media channels
And if you spot any mistakes, or discover any new words - please do share by replying to this email.