Jul 2, 2022 • 26M

Not buying it

Disappointing sales in China's second largest online shopping festival

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China has two main online shopping festivals each year.

The biggest is Double 11 (双十一 shuāng shí yī), Singles Day, also known as 光棍节 guāng gùn jié, which is held in November. It was conceived by Aliba…

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