Jul 16 • 25M

Like lambs to the slaughter

China's brand-obsessed consumers are assassinated by extortionate ice-cream prices

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China has the biggest ice-cream market in the world, valued at 150 billion yuan ($23 billion) in 2020.

The recent heatwave there has set the scene for a new phenomenon: ‘Ice-cream Assassins’ 雪糕刺客 xuě …

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