Target an engaged global audience of China watchers and Mandarin learners with your message

Thanks for your interest in sponsoring the Slow Chinese 每周漫闻 newsletter.

I’m offering a limited number of sponsorship opportunities in our flagship newsletter sent to nearly 5,000 subscribers each week.

This is an effective and easy way to get your product, service, or content in front of a large audience of long-term China watchers and Mandarin learners.

What You Get As A Sponsor

When you purchase a sponsorship, you get: 

• One advertisement in our Saturday newsletter.

• Your ad will be 1 of a maximum of 2 ads in that issue.

• The newsletter is published at 8 am GMT every Saturday morning, and you can expect 30 to 60 clicks through to your website or offer.

Price

The cost to sponsor Slow Chinese is:

• $150 for a single issue

• $500 for a one-month bundle (5 ads).

We can also create bespoke sponsorship packages depending on specific needs and goals.

Audience metrics

• Readers: the newsletter is delivered to 5,000

• Open rate: our average open rate is 58%

• Click rate: average click through rate of each newsletter is 6%. Your ad will get between 25 to 50 clicks in each issue.

• Online views: each issue of the newsletter is viewed over 6,000 times within one month of publishing

Your sponsorship will also remain live forever on each newsletter as they are published to my website and visited thousands of times per year as I promote them on social media, and reference the archive in future newsletters.

Ad Creative Requirements

• Ads are text only, 1 sentence long, and can include one link.

  Example: "Today's issue is brought to you by the most amazing way to learn Chinese ever, it’s called…. ."

• You will supply the copy and I will edit it to fit my voice.

• Ad copy is due 72 hours prior to the newsletter date.

• All ads are subject to editorial approval.

→ Reserve your sponsorship here.

Any questions? Email slowchinese@substack.com.